Launched in Bangladesh by Zunaid Ahmed Palak, state minister for Information and Communication Technology, Ohsogo is already ranked number two among beauty and skincare e-commerce players in the country.
Shobhit Garg, business head, Ohsogo said, “With the growing customer awareness and changes in their purchase behaviour, the beauty and skincare market has undergone a revolution. The category is a tough crack, but we aim at making things simpler for the consumer, with technology and innovation.”
Only a handful of players are currently present in the ecommerce, skincare, and beauty industries in Bangladesh and the launch of Ohsogo has opened doors for direct-to-consumer (D2C) businesses within the industry to enter the market.
A few established D2C brands from neighbouring countries might branch out into Bangladesh to capture the rapidly expanding beauty and personal care (BPC) market.
