 Microsoft was considering selling its Bing search engine to iPhone maker Apple around 2020, a deal that would have replaced Google with Bing as the default search engine on all Apple devices including iPhones, Macs, iPads etc, reported Bloomberg.
The report further notes that Microsoft executives even met with Apple services chief Eddy Cue and discussed the possibility of Apple acquiring Bing. Â Cue has been responsible for stitching together Apple’s current deal with Alphabet which makes Google the default search engine on all Apple devices.Â
However, the report notes that talks between Apple and Microsoft were exploratory and they never reached an advanced stage. It also noted that money generated by Apple on the deal with Google could be one of the reasons for the Cupertino-based company for declining to acquire bing. Apple reportedly also had doubts if Bing could compete with Google in quality and features.
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Updated: 29 Sep 2023, 09:37 AM IST
