The company said that on June 2, a Twitter user “exposed a concerted campaign against Meesho” in which several influencers put out a series of tweets tagging the company’s investors. Meesho claimed that their aim was to malign its reputation by spreading lies. “Following the exposé, some influencers acknowledged that said tweets were paid promotions while others deleted their posts,” Meesho said.
Influencer Marketing is the worst thing that has happened on Social Media- Folks are getting paid thousands to de… https://t.co/NKX902pnqh
— Ravisutanjani (@Ravisutanjani) 1654161347000
People in the know told ET that Jaymin Shah, chief executive of SocialGrid Media, a company that is into influencer marketing campaigns, has been sent a notice. Shah did not respond to ET’s request for comment till press time Tuesday.
Mahima Jalan, a personal brand builder and influencer, whose tweet was allegedly a part of the campaign, denied that she was approached by anyone to tweet against Meesho and said she tweeted on her own will.
@Ravisutanjani Was offered huge amount of money to post this exact thing which I refused and later person took down… https://t.co/viQZ4jrwrz
— Udita Pal 🧂 (@i_Udita) 1654183344000
Meesho said this was not the first time it had been targeted by “those with vested interests looking to defame the company”.
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Several Twitter users came forward claiming that earlier this year, they were asked to put out negative tweets about Meesho in return for money.
Meesho said it would continue to monitor the situation and consider taking legal action against “those spreading misinformation and lies about the company”.
@Ravisutanjani @i_Udita @Meesho_Official @viditaatrey Ditto girl, ditto. This is from March 2022. @Meesho_Official… https://t.co/1bFbnYo1sU
— Aashima Arora (@aashima_arora_) 1654254432000
