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Goldsetu bags $1.2 million in a funding round led by Village Global, others


New Delhi: Gold Setu Private Limited, a mobile-first micro SaaS platform for jewellery retailers, on Monday said it has raised$1.2 million in a seed funding round led by Village Global, Better Capital, Titan Capital, iSeed and Anjali Bansal for Avaana Seed.


The round also saw participation from other angel investors such as Kunal Shah, Suhail Sameer and Revant Bhate, amongst others.

The Bengaluru-based company said it will use the funds to fuel go-to-market initiatives, launch new products on its platform and expand into newer markets.

Vikas Verma, CEO and cofounder, Goldsetu, said the funding will further accelerate the company’s mission of becoming the de-facto operating system for the jewellery value chain.”We have been able to create a platform that allows any jewellery retailer to go digital without any upfront investment in technology and offer their customers the same immersive omnichannel experience as the larger brands with multi-million dollars tech budgets,” he said.

Goldsetu, founded by Vikas Verma and Anuj Sachdev operates first of its kind fintech and commerce SaaS Platform for jewellery retailers. It helps jewellers instantly launch their digital storefront with digital ordering and digital payments. It also helps them digitally manage their store through easy-to-use smart dashboards, product and customer analytics, priority lists, and CRM tools.

The company is working on adding more products like digital gold, jewellery insurance, gold loans, and marriage loans that jewellers can offer to their customers.

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Anuj Sachdev, cofounder, Goldsetu, said, “We are honoured to have such valued partners at an early stage of the company. We will keep enhancing our platform’s capabilities to become the trusted partner in the digitization journey of the jewellery retailers”.

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