“Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day,” the billionaire tweeted. He said every Twitter staffer who was fired was offered three months of severance, which Musk said is “50% more than legally required.”
Nearly 180 of its 230-odd employees in India have been given marching orders. The layoffs were spread across content, partnerships, content curation, sales, and social marketing teams, they said. “A lot of people just woke up to revoked access,”
an employee who was asked to leave on Friday told ET.
Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day.… https://t.co/beSHf4nXgF
— Elon Musk (@elonmusk) 1667603694000
India employees
started receiving termination notices early in the day, and only a few were sent ‘survivor’ emails, the sources said, referring to a term Twitter India staff had coined for workers who have not been laid off.
‘Survivors’ were mostly in teams that work on extremely critical maintenance operations as well as government engagement functions, the sources said.
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These employees have been retained “for now” and the social media platform will decide on their roles “soon”, an employee said.
Companies are under increasing pressure to make a decision on whether to keep spending on Twitter after Musk took over the company last week and ushered in sweeping changes, including laying off about half of its workforce. While Musk has pledged not to let Twitter become a cesspool of toxic content, he himself posted and deleted a tweet linking to an unfounded conspiracy theory shortly after the deal closed.
Several big-name Twitter advertisers are monitoring Elon Musk’s changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections.
Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not made a decision about their Twitter advertising. United Airlines suspended its advertising on Twitter earlier this week, spokeswoman Leslie Scott said Friday without commenting further. Southwest Airlines Co. isn’t making any immediate changes to its Twitter advertising but will continue to closely monitor the situation, a spokeswoman said, while American Airlines Group Inc. and Delta Air Lines Inc. didn’t immediately respond to a request for comment.
