The ‘Amazon Xperience Arena’ took place at Delhi College of Arts and Commerce, University of Delhi and gave media, influencers and customers a chance to experience their favourite brands and products while participating in fun engagements. Across the seven interactive zones at the event, customers competed to win exciting rewards and a chance to interact with their favourite product line-ups across categories.
Amazon India today announced the commencement of their on-ground engagement with the ‘Amazon Xperience Arena’ in Delhi NCR, as part of its festive celebration.
The ‘Amazon Xperience Arena’ moves to Jaipur on 12th October 2023 with the subsequent editions in Pune, Hyderabad, Chennai, and Kolkata. The ‘Amazon Xperience Arena’ curated in the form of life-size boxes is set to become the city’s attraction for a day!
During the event, customers will enjoy deals on the widest selection of products at great value and the convenience of fast and reliable delivery. Customers will get access to more than 5,000 new launches along with exciting offers across categories including Grocery, Fashion & Beauty, Smartphones, Large appliances & TVs, Consumer Electronics and more. Customers can also get upto 10% instant discount on SBI credit & debit Cards & EMI transactions, no-cost EMI on debit & credit cards, exciting offers* from other leading credit/debit cards, and much more.
Saurabh Srivastava, Vice President, Amazon Fashion India says, “Amazon Great Indian Festival 2023 will deliver unparalleled shopping experiences, and this year promises to be bigger and better. As we opened doors to the ‘Amazon Xperience Arena’ in Delhi, we’re thrilled to provide our customers with a unique glimpse into the exciting deals and offers awaiting them during the Amazon Great India Festival 2023. For Fashion and Beauty enthusiasts, we have over thousands of new launches from over 50+ brands on Amazon.in. Delhi is one of the top
performing cities for Amazon Fashion. We have observed an increase in demand for premium products from Delhi’s fashion enthusiasts and Gen Zs are opting for K-pop-inspired (Korean) and nostalgia-driven trends, such as ’90s and early 2000s styles.”
The brand also announced Delhi as one of the top-performing cities for Amazon Fashion and Beauty. Ahead of the festive season, there is an increased demand for premium fashion and beauty brands, ready-to-wear attires/sarees, and K-pop-inspired and nostalgia-driven trends. Customers on Amazon Fashion will get access to more than 6000 new launches, 1 lakh + latest trending trends, and 4.7lakh+ products are on deals this festive season along with same-day delivery on 1500+ top brands.
Here are some of the Fashion and Beauty trends observed on the website across the state:
- 1 in 2 customers shopping on Amazon.in are Gen Z and from North of India
- Customers in Delhi show a strong inclination towards premium products such as premium sarees on the newly launched ‘Saree Store’
- The Gen Z customer has a strong preference for K-pop-inspired attires such as oversized clothing, including baggy pants and oversized blazers and nostalgia-driven fashion trends from ’90s and early 2000s styles. Gen Z is also opting for indo-western styles like print-on-print sets, ethnic co-ords, and pre-draped sarees.
- Increased demand from customers in Delhi for global beauty brands on our ‘Global beauty Store’, like blush, lipsticks, lip tints, BB Creams and multi-purpose products
Amazon Fashion is the largest fashion destination for customers seeking trending fashion brands with access to 40 lakh+ styles from over 1200+ fashion brands like Puma, FabAlley, Biba, Aurelia, Jockey, L’Oreal, Minimalist, Fastrack, Crocs, Adidas, Maybelline, Allen Solly, Peter England, among others. The customer will also experience an elevated shopping experience with the integration of cutting-edge technologies like virtual try-ons across multiple beauty categories, outfit builders, and Style Snap—an image-based search tool that empowers customers to upload an image and receive product suggestions closely aligned with the items depicted in the image.
According to a recent study conducted by Nielsen Media** commissioned by Amazon India, consumers across India are bullish, excited and more eager-than-ever to shop online during this festive season. Amazon.in emerged as the most trusted and loved online shopping destination. 81% of consumers intend to shop online during this festive season; 1 in 2 consumers are willing to increase their spending this festive period compared to last year; over 75% of consumers trust e-commerce platforms to offer genuine products and find it most convenient for festive shopping. 68% of consumers find that Amazon.in offers them the convenience to shop online and it is the top-most trusted and loved online destination for festive shopping; 75% of consumers find the widest range and selection of products and brands on Amazon.in. Amazon.in is the most preferred online brand for consumers across India to shop for Large Appliances (51%), Mobiles/Smartphones (44%), Consumer Electronics (43%), Grocery items (41%), Home and Kitchen (40%), Apparels, Footwear & Fashion Accessories (38%), and Beauty (35%). Consumers plan to spend across a wide range of categories during this festive period, from high-value items to daily essentials; 75% are interested in buying electronic gadgets and products (smartphones, TVs, refrigerators, ACs), luxury and authentic beauty brands, home furnishing/improvement items and consumables, online.
