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HomeTechBinny Bansal's xto10x announces key appointments

Binny Bansal’s xto10x announces key appointments


Scaling platform for growth-stage companies, xto10x has appointed Abhijit Upadhye and Himanshu Kanwar as its head of hiring practice and brand practice, respectively.


The Binny Bansal-led company helps startups scale by engaging with them across ten critical business aspects, from OKRs and customer experience to people practices.

“Abhijit and Himanshu are leaders with stellar achievements in their respective careers. Apart from being deep domain experts, they’ve both had great success in building and scaling very successful businesses from an end-to-end perspective. Their experience will help in not just furthering our mission of helping startups scale rapidly and efficiently, but also in helping build our company the right way,” said Neeraj Aggarwal, co-founder and COO, xto10x.

In his previous stint, Upadhye was the managing director of . He brings 26 years of experience across F&B, FMCG, retail, e-commerce, and consulting in companies like Flipkart, McDonald’s, and . He has also advised and mentored startups.

“I wanted to leverage my experience to help startups grow, and I’m excited that I now get to do it in a structured fashion and at a larger scale here. xto10x has built a unique model to help startups, and I look forward to driving impact and also learning from the team here,” said Upadhye.

In addition to the hiring charter, where he will help startups attract, onboard, and nurture talent, he will also be managing some long-term client partnerships.

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Kanwar comes with 16 years of experience at , where he worked across multiple categories spanning ice-creams, personal care, beverages, and home care.

“The startup world is where new innovations are taking birth and addressing previously unsolved problems, and I really believe that products become successful when breakthrough innovation meets insightful storytelling. The opportunity to apply the principles I’ve learnt by practice over the years to this new world and contribute to the startup success story is what I’m most excited about,” said Kanwar.

xto10x was founded by Binny Bansal, Saikiran Krishnamurthy, and Neeraj Aggarwal in 2018 with a vision to help startups scale the right way.

In February, Bansal
led a $25-million funding round in xto10x along with 28 founders and executives across India and Southeast Asia.

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