The new offering replaces the Zomato Instant project, under which the company planned to offer 10-minute deliveries for select food items.
Zomato Everyday is currently available only in select areas of Gurgaon.
“Eating well does not have to be expensive or time-consuming. With fresh meals starting at only Rs 89, our customers can eat healthier and better daily,” the company wrote in a blog post.
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“Our food partners collaborate with the home chefs, who design each recipe with love and care to serve you home-styled, wholesome food at the best prices within minutes. By using only the finest ingredients, the food not only tastes delicious, but every dish is of the highest quality. And with Zomato, ordering is a breeze – simply browse the menu, customise your meal, and have hot and tasty food delivered right to your doorstep within minutes,” it added.
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Earlier this month, while declaring its financial results for the October-December period, Zomato had said that it would relaunch the 10-minute delivery business, Zomato Instant, under a new name Zomato Everyday. The company had earlier said that it was recalibrating its 10-minute delivery service. The company’s chief financial officer Akshant Goyal had said Zomato Everyday will be “less capital intensive” than Zomato Instant.
“It’s not going to be very asset heavy but we’ll have to open finishing stations to service customers. Currently, we’re planning to experiment with the infrastructure we had built for Zomato Instant. We’ll use the same finishing stations to roll this out in the next few weeks in Gurgaon and Bangalore,” Goyal had said. “Depending on the offtake and what we learn from there, we’ll decide on how to go ahead from there. Compared to Zomato Instant, it is going to be less capital intensive”.
Other offerings from Zomato
On the Zomato app, Everyday has been placed alongside the platform’s other offerings such as Intercity Legends – the company’s intercity food delivery service – and Healthy which is targeted at health-conscious consumers wanting to order food.
The food and grocery delivery company’s consolidated revenue grew 75% to Rs 1,948 crore in the October-December quarter, even as its loss jumped five times to Rs 346 crore. The improvement in the company’s operating performance comes even as its management acknowledged a slowdown in the food delivery business after Diwali, with total orders falling.
At 12.05 pm on Wednesday, Zomato’s stock was trading 3.1% lower than its previous close at Rs 53.65 on the BSE.