YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.
The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok’s $1 billion fund for paying creators.
“We want YouTube to be the place that gives (creators) the greatest support within the changing digital landscape,” said YouTube Chief Product Officer Neal Mohan.
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