WWDC 2023: Apple announces partnership with Disney

As a 100 year anniversary celebration of Disney, it announced a partnership with technology giant Apple. As mentioned, the Apple Vision Pro will run the Disney Plus and offer seamless Disney experience to users.

On the day of its launch, the Disney streaming service will be accessible on the device from the very beginning. For many years, Disney has maintained a partnership with Apple. In 2005, Bob Iger, the CEO of Disney, made an announcement during an event, stating that a selection of their highly popular TV shows would be downloadable through the iTunes Music Store.

During its yearly software developer conference, Apple Inc revealed a new product category, an augmented-reality headset called the Apple Vision Pro. This marks Apple’s significant venture into a new product category for the first time since the introduction of the Apple Watch nearly a decade ago. Tim Cook, the CEO of Apple, referred to it as “spatial computing,” where the device is operated using your eyes, hands, and voice.

According to Cook, the Apple Vision Pro is the first Apple product that you look through, rather than just looking at it. Apple stated that the Vision Pro is equipped with a three-dimensional camera and microphone system, enabling users to capture videos and photos that can later be viewed in 3D. The company demonstrated this capability by showcasing a parent using the feature during a child’s birthday celebration.

Apple indicated that the Vision Pro offers two hours of usage when paired with an external battery, which serves the purpose of reducing the weight burden on the user’s head. Nevertheless, the device requires a connection to either a wall outlet or a battery pack and does not support standalone usage.

Updated: 06 Jun 2023, 12:36 AM IST