There has never been a more crucial time for society to collectively become more aware of how we as individuals, corporations, and businesses are harming the world, as climate change is a problem that isn’t going away. It’s high time to do something at an individual level. Because of the ongoing depletion of natural resources, businesses with high energy needs are now more environmentally conscious than ever.
These days, a lot of businesses are working hard to offer simple and straightforward options for using less plastic, recyclable packaging, sustainable goods, organic food, and a variety of other ways to make environmentally friendly choices. Here are some brands that are leading the way in sustainability:
The Body Shop in the Beauty industry
Since its inception in 1976, the brand has expanded and revolutionized the beauty industry by empowering women, society and environment at the same time. They believe in fair trade and have been committed to delivering as the World’s most ethical and sustainable global business for over 40 years.
It’s no secret that The Body Shop has been at the forefront of the sustainability movement for a while now. Embodying the concept of being eco-friendly, this brand strives to protect the environment at every step of the way. Right from their products sourced from natural origins to nearly 70% of the packaging being fully recyclable, the brand aims to become 100% Vegan by the end of 2023. Plastics for Change by The Body Shop is yet another step towards recycling plastics empowering the waste pickers in Bengaluru, India. Their newly launched Activist Workshop stores have a unique sustainability concept where not only products but even store fixtures are outfitted with recycled and sustainable materials. Customers are also encouraged to recycle their used plastic bottles as part of the brand’s “Return, Recycle, Repeat” initiative. By using this in-store campaign, the brand aims to recycle 1 million plastic bottles by the year 2024.
The brand has been fearlessly striving to balance care for the environment and people with profit since the inception.
Ford, Motor Company in the auto industry
One of the worst polluters is recognised to be the automotive industry. Ford Motor Company, on the other hand, is rewriting this story with their long-standing, ten-part environmental policy. While 80% of the business’s Focus and Escape vehicles are recyclable, the company also utilizes sustainable fabrics in its automobiles. The company offers a clean diesel heavy duty pickup truck and has a strong emphasis on fuel efficiency, notably with the six-speed gearbox. Additionally, the company’s plant in Michigan recycles paint fumes into gasoline.
American Eagle in world of Fashion
American Eagle has launched ‘Real Good’ products as part of its larger sustainability goals. The company has committed to switching to more sustainable raw materials and utilizing less water and energy in order to become carbon neutral by 2030. The ‘Real Good’ badge now lets customers know which items in the collection are environmentally friendly. The collection consists of materials that have been produced and/or sourced sustainably, including recycled polyester and nylon as well as cotton that has been organically grown, recycled, or sourced responsibly as part of the Better Cotton Initiative. Real Good jeans are produced in factories that adhere to standards for water management, wastewater volume reduction, hazardous chemical-free wastewater, and water recycling.
Brillare for their 100% natural product formulations
Brillare is India’s most authentic beauty and personal care brand with 100% ingredient transparency that offers completely natural, safe, and cruelty-free products. The entire initiative of Brillare is called a “Zero Dilution Promise”. It delivers sustainable dermatology-grade results from all-natural nutrition and also discloses every product ingredient on the pack and proves its authenticity upfront.
ASICS in the world of sport
Fans of sports and exercise who wish to maintain their levels of activity while minimizing their environmental impact need to look at the new line of environmentally friendly shoes and clothes that ASICS unveiled on Earth Day. Utilizing a circular production strategy, the new pack cross-category collection was made utilizing around 5 tonnes of textile waste; the equivalent of 25,000 t-shirts, that were converted into new shoes.
Solution dyeing, a resource-saving process used to create the shoe’s sock lining, lowers water use by about 33% and CO2 emissions by about 45% when compared to traditional dyeing methods.
Kitkat in the FMCG category
By 2025, KitKat promises to be carbon neutral. As part of the plan, it wants to cut the emissions produced by sourcing its components, producing the product, and distributing it by more than 50%. It has pledged to quicken the switch to renewable electricity and increase its regenerative agriculture. In order to calculate the brand’s current carbon impact, KitKat has joined forces with The Carbon Trust, a global climate change and sustainability consultancy.
Shahnaz Husain Group
The World Environment Day 2023 will focus on solutions to plastic pollution under the campaign #BeatPlasticPollution. It is a reminder that people’s actions on plastic pollution matters. “We at Shahnaz Husain Group have ensured that our products are inspired by the ancient medicinal system of Ayurveda that emphasizes the use of natural, organic ingredients for bodily health. Absolute bare minimum use of chemicals in our products and using environment friendly and anti- pollution materials in our packaging is our brand’s contribution to a sustainable future, leaving a safe and secure planet for our children,” says Shahnaz Husain, Beauty Icon and CMD, Shahnaz Husain Group.
French Crown- a home-grown global D2C fashion brand:
“World Environment Day serves as a powerful reminder that our collective actions hold the key to combating climate change. It transcends a single day of tree planting and demands a profound shift in our everyday practices across all aspects of life. As custodians of the fashion industry, we recognize the imperative to drive ethical change. By manufacturing sustainable clothes, we not only enhance our own lifestyle but also uplift the lives of our customers, touching the lives of 2000 individuals daily. Let us weave sustainability into the very fabric of our business, embracing transparency, fair labor conditions, and eco-friendly materials. Together, we can revolutionize the fashion industry, forging a path toward a greener future. We can reduce our carbon footprint through conscious consumption and production and inspire others to do the same. World Environment Day beckons us to rise above token gestures, embedding sustainability into our core ethos. Let our collective commitment be the driving force that shapes a thriving, eco-conscious world for generations to come,” says Ilesh Ghevariya, Founder and CEO, French Crown.
Golden Tips Tea
“We at GOLDEN TIPS have leveraged innovation and minimum use of products with a negative environmental impact, throughout our supply chain from storage to sales. In addition, most of our teas are organic which does not include the use of harmful chemicals and pesticides. Organic tea farmers employ traditional agricultural techniques to develop their harvests and use organic materials like compost and manure as fertilizers. We also have stopped using plastic shopping bags at all our 15 tea boutiques in Darjeeling and nearby areas. We are also using paper and non-woven jute bags which are made of non-toxic products,” says Madhav Sarda, Expert Tea Taster and Managing Director, Golden Tips Tea.
