Deciding the reason behind your purchase is an easy step one
The global sneaker market is worth $131.1 billion, offering options from performance-based brands, but many people still struggle to find their ideal pair
Did you know that the global sneaker market is valued currently at $131.1billion with versatile options that range from athleisure and performance based brands like New Balance and Hoka to hype and luxury brands such as Air Jordans and Dior and yet surprisingly, a large portion of the population still isn’t sure of how to pick that perfect shoe for themselves!
Here is a simple guide by Sahil Nandal, co-founder, Free Society that you must read before you go and splurge on your next pair of sneakers:
- Comfort or Lifestyle
Deciding the reason behind your purchase is an easy step one! If it’s for fitness training or you’re an avid runner, then brands such as New Balance or Hoka are your best bet. These brands focus on technology for ankle and sole support giving you long lasting durability and comfort.
Now if you’re looking to accentuate your wardrobe then your quick ticket to the streetwear craze is flaunting a new pair of Jordans or the classic Yeezy’s 350s.Choosing activity doesn’t mean you must ignore style, not with the present variety of styles athleisure shoes in 2023.
“I categorise shoes by style, comfort and history. If I love a certain silhouette’s look, feel and style, I buy it immediately. For me, it is the Jordan 3 and the New Balance 2002R, they’re my all-time favourite, simple yet stylish, great fit as well” comments Nandal.
- The Budget
The most expensive pair of sneakers currently sold at Free Society, are Jordan x Dior Air Jordan 1 Retro High sneakers priced at a whopping INR 9 Lakhs!Allocating a budget between INR 6000 to 10000 for a pair of running shoes is ideal since they would last for years. While you may have to loosen your purse strings a bit for hype shoes such as Jordan 1 Highs that average at approximately INR 16000 and Adidas’ Yeezys which start above INR 20000.
- The History
Sneakers also work as great investment tools since they carry with them the weight and history of an interesting cultural phenomenon such as the Air Jordans. During its first launch in April 1985, the now legendary Jordans were promptly banned by the NBA for flouting the strict uniform rules set by them. While they retailed at $64.99 back then, the same 1985 pair current re-selling value is at $30,000!
Interestingly for the Free Society founder, history also holds a place in decision making – “Sneakers which define the current sneaker craze, or which started the frenzy back in the day, like Jordan 1s have a special place in my heart. These sneakers also work as great investment tools as they carry with them the weight or history and great storytelling”
Move aside Wall Street, Gen-Z has found an ingenious alternative to old school stocks!
