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HomeTechWalmart-backed PhonePe set to acquire WealthDesk, OpenQ for $75 million

Walmart-backed PhonePe set to acquire WealthDesk, OpenQ for $75 million


New Delhi: PhonePe, part of Walmart Inc.-controlled Flipkart Group, is ramping up its play in the wealth management and distribution space and is considering more acquisitions in the sector.


The company is expected to acquire two wealth management firms for a total enterprise value of $75 million, as it looks to open new revenue streams and diversify its offerings for users of its payment service, two people aware of the discussions told ET.

PhonePe will buy investment technology platforms — WealthDesk for roughly $50 million and OpenQ for $25 million — the above-mentioned people confirmed on condition of anonymity.

At present, PhonePe has a mutual fund distribution licence.

This comes on the back of PhonePe applying for a mutual funds licence with Securities and Exchange Board of India (Sebi), towards the end of December, last year. In an earlier interaction with the media, company cofounder and chief executive, Sameer Nigam had said that he expects close to 40%-45% of PhonePe’s overall revenues to come from financial services. The company also had plans to enter the merchant-lending business in the first half of 2022.

“PhonePe is acquiring WealthDesk. The founder and the entire team will be working as a part of the PhonePe group and both the platforms will remain independent. WealthDesk will continue to remain an open platform for all players, and the founder Ujjwal Jain will continue defining the vision for his company,” a PhonePe spokesperson said in a statement, when ET reached out.

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“PhonePe is also acquiring OpenQ (“Quantech Capital Investment Advisors Private Limited”), subject to necessary regulatory approvals. Post acquisition, OpenQ will be instrumental in creating the Wealth Ecosystem for the PhonePe Group,” added the company.

PhonePe refused to comment on the contours of the deal.

Founded in 2016, WealthDesk is an investment technology platform that captures the entire asset management and advisory value chain from portfolio creation on top of equities and exchange traded fund (ETFs), productising these into investment products called WealthBaskets, which are stock and ETF portfolios, that are now available to retail investors on top of broking. WealthDesk also enables large scale distribution through broking partners with strong network effects.

OpenQ also offers retail and institutional investors trading baskets and investment analytics services.

Newswire Bloomberg first reported on the acquisitions on Tuesday.

On April 13,
ET reported that PhonePe and Affle Global (AGPL) are settling the matter around the acquisition of OSLabs, the Singapore based holding company of app and content discovery platform Indus OS, putting an end to a year-long saga.

This came after
ET broke the news on a senior judge of the Singapore High Court dismissing at least two appeals filed by Affle, a shareholder of Indus OS, which challenged the acquisition of IndusOS by PhonePe.

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