Prices will increase across the country at different rates depending on the city, Uber said in a statement on Monday. The aim is to draw 8,000 more drivers to London to meet demand in the capital.
A year ago, an exodus of Uber drivers led to a shortage of rides in London, with the people who’d previously worked for the app moving to courier jobs for the likes of Just Eat Takeaway or Amazon. That year, Uber also spent heavily trying to lure drivers back following shutdowns from the Covid-19 pandemic, driving losses.
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The GMB labor union took credit for negotiating the raise in a separate statement on Monday. Uber agreed to formally recognize the UK union last year following a landmark Supreme Court ruling in the country that forced the company to classify a group of its drivers as workers and pushed it to grant similar vacation and minimum wage rights to all 70,000 of its drivers in the country.
The company said it’s attracted 10,000 drivers across the UK since it began providing vacation pay and pensions.
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