Users can choose whom they want in their Twitter Circle, and only those added to the circle can view, reply to, and interact with the tweets shared. People in their circle will see a green badge under the tweets sent on the group, but the tweets cannot be retweeted.
The company said Twitter Circle is a ‘new way’ for users to choose who can see and engage with their tweets, and it allows them to build ‘deeper’ connections with their followers without giving up the option of talking to everyone.
Twitter began testing Twitter Circle in May with a limited number of people on iOS, Android, and web.
According to the firm, Circle is for users who like more flexibility in choosing who can see selected tweets, and would like to eliminate the need for alternate or secondary accounts.
Users could be subject matter experts on Twitter, but could still want the option of tweeting personal thoughts to their friends, the company said. Twitter Circle is also meant for users who would like to avoid toggling back and forth between protected and public account settings.
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Currently, Circle is available to a limited number of people globally on Twitter for iOS, Android and Twitter.com. If Twitter Circle is available to users, they’ll see the option of creating a Circle when they compose a new tweet. Users can only have one Twitter Circle and have the option to send one tweet to their Circle and the next to all their followers.
Last year, Twitter had expanded its conversation settings to allow people to ‘change who can reply’ to a tweet midway through a conversation. Another recently introduced feature Unmention is a tool that helps users leave conversations they don’t wish to be a part of.