The Raider 125 has turned out to be a growth driver for TVS.
The TVS Raider 125 is the second success story for the company in the 125cc two-wheeler space. Like the NTorq, the Raider 125 is turning out to be a growth driver for the company.
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3,16,130 units sold in domestic markets
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Average monthly sales of 19,948 units
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Raider drives up TVS sales
Launched on September 16, 2021, the Raider has – in a span of 19 months – sold 3,16,130 units in the domestic market till end-March 2023. The numbers from last fiscal translate into average monthly sales of 19,948 units.
Of the total 9,10,376 motorcycles, which TVS sold in FY2023 (up 29 percent), the Raider 125 accounted for a 26 percent share. This is not bad for a product that’s just over a year old in the domestic market. The Raider 125 has a fair number of rivals, including the Bajaj Pulsar 125, Pulsar NS 125, Honda SP 125 and CB Shine, and the Hero Glamour and Super Splendor.
| TVS Raider 125 sales in India | ||
|---|---|---|
| Year | Units sold | % growth |
| FY2022 | 76,742 | |
| FY2023 | 2,39,388 | 211.94 |
| TOTAL | 3,16,130 | |
TVS Raider 125: more details
One of the TVS Raider 125’s standout elements is its athletic-looking styling. It gets a muscular tank, snazzy headlight, minimalist tail-lamp and a split seat.
Clearly, the styling has more than a hint of sportiness when compared to the staid designs of most of its rivals. This seems to have paid dividends to the Raider 125.
What seems to have drawn buyers to the TVS Raider 125 is also the number of features. What’s more, other than the Bajaj Pulsar NS125, the Raider 125 is the only other 125cc motorcycle in India to offer a monoshock.
In October 2022, the TVS Raider 125 became the first in its segment to be equipped with a TFT cluster, voice recognition and a host of advanced connectivity tech features.
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