TVS-BMW partnership completes 10 years; 1,50,000th unit of 310cc bikes rolled out.
TVS Motor Company and BMW Motorrad have rolled out the 1,50,000th unit of the 310cc series of motorcycles, which was a BMW G 310 GS. The motorcycle was rolled out from TVS Motor’s Hosur facility by KN Radhakrishnan, director and CEO, TVS Motor Company, and Markus Schramm, head of BMW Motorrad.
Further, production of the quirky BMW CE 02 has now begun at TVS Motor’s Hosur manufacturing plant. Together, the two companies have developed and launched five motorcycles, including the BMW G 310 R, BMW G 310 GS, and BMW G 310 RR, along with the TVS Apache RR 310 and the recently launched TVS Apache RTR 310.
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“In this next stage of our partnership, we are creating opportunities to jointly design and develop common platforms,” Radhakrishnan said. “Through our collaborative efforts we’ve achieved five extraordinary products in the 310cc series, including recent TVS Apache RTR 310. These products are now embraced by enthusiasts in over 100 markets globally. Taking our relationship to the next level, we have started the production of our first jointly designed, developed and industrialized EV together, the BMW CE 02, at Hosur Plant today.”
BMW Motorrad’s Schramm added, “Our strong synergies have led to the development of impressive offerings in the Sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad’s worldwide success.”
