Tata Neu will also have brands from other companies in future, says N Chandrasekaran

New Delhi: The Tata Group’s new ‘super app’ Tata Neu, which aims to bring all the company’s brands onto a single platform, will open itself up to brands from other companies in the future, group chairman N Chandrasekaran said at a press conference to mark the launch of an improved version of the app on Thursday evening. The app was marred by glitches and a poor experience on its debut on April 7.

Chandrasekaran said that the evolution of the Tata Neu app would be determined by consumers and not contracts. He said, “Today, there is no solution developed with the Indian consumer in mind.”

“We have brought all our consumer brands in a single platform. It has brought in a lot of synergy for the group and massively expanded the value proposition for the Indian consumer,” he added.

According to Tata Digital CEO Pratik Pal, the app now has 2.2 million downloads.

Speaking on the Neu Pass, the platform’s rewards programme, Chandrasekaran said, “We are working on number categories and innovation and tech innovations, which include an AI-driven personal assistant.”

Tata-owned brands including BigBasket, 1mg, Croma, AirAsia, IHCL, Qmin, Starbucks, Tata Cliq, Tata Play, and Westside are available on Tata Neu for now. Vistara, Air India, Titan, Tanishq and Tata Motors will be added soon.

The group is promoting Tata Neu in the ongoing Indian Premier League (IPL), of which the Tatas are the title sponsors.

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