The much-awaited super app of Tata Digital is almost here! The Group is expected to make an official announcement on the app’s launch to consumers on April 7 during the upcoming Indian Premier League (IPL) cricket season, people aware of the matter told ET. “Tatas are the title sponsor of this year’s IPL, and the game plan is to launch it around it then. Tatas have a huge inventory as the title sponsor, and they will use that to bring consumers to app,” said a source.
