The IPL will take place in India from March 26 to May 29.
“This partnership brings together India’s undying passion for snacking and its special fervour for cricket. There is no better event than IPL for consumers to sit back and enjoy their favourite snacks and beverages while watching their favoured team battle it out on the field,” the company said in a statement.
In a statement, Tata IPL Chairman Brijesh Patel said, “We are happy to onboard Swiggy Instamart as an official partner of the IPL 2022.”
“IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce service Instamart,” said Ashish Lingamneni, head of brand at Swiggy.
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“We look forward to engaging with customers/fans and catering to their needs, be it mid-match snack cravings, beverages and popcorn for nail-biting finishes or sweet indulgences to celebrate team victories”, he added.
