With one of the world’s most extensive photo archives, Getty is positioning itself as a competitor to the giants of generative AI, such as Dall-E creator OpenAI or Google, with its Imagen program, but also start-ups Midjourney or Stable Diffusion.
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Midjourney became famous earlier this year as the software behind the widely shared image of Pope Francis wearing a white puffer jacket, as well as another showing a fake arrest of former US president Donald Trump.
Getty said its new product, titled Generative AI by Getty Images, was being made in partnership with AI chip giant Nvidia and that it would only be accessible to clients, not the general public.
The service will be subscription-based, with rates based on the number of queries submitted by the customer, a spokesperson told AFP on Monday.
Getty Images, which has a distribution partnership with AFP and other news and photo outlets, said it depended solely on its own stock photo library to build the AI.
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The company said it plans to remunerate photographers whose images were used to develop the software, who will receive a share of the revenues generated by the new tool.Getty and Nvidia “want to develop these tools in a responsible way that returns benefits to creators and doesn’t pass risks on to customers, and this collaboration is testament to the fact that’s possible,” said Grant Farhall, Getty chief product officer.
Many of the companies involved in generative AI creation are being sued by artists, coders and writers for having used their works to create the generative technology, without permission or remuneration.