RRR: SS Rajamouli-directed movie won Oscar for its popular song Naatu Naatu.
RRR had courted controversy over its Oscars promotions after it was reported that SS Rajamouli apparently spent Rs 80 crores for its campaigning in the US.
RRR, starring Ram Charan and Jr NTR, continues to make news even after a year of its release. Earlier this month, the film, directed by SS Rajamouli, won an Oscar in Best Original Song category for Naatu Naatu at the 95th Academy Awards which took place in Los Angeles. However, the film courted controversy over its Oscar promotions after it was reported that SS Rajamouli apparently spent Rs 80 crores for RRR’s campaigning in the US.
Now, Rajamouli’s son SS Karthikeya has finally broken his silence over the rumours. “We had plans to wrap up things in Rs 5 crores but we ended up spending Rs 8.5 crores for the campaign. Special screenings are arranged in a couple of cities of USA for RRR” Karthikeya was quoted as saying by Telugu 360.com.
Rajamouli and RRR stars Ram Charan and Jr NTR had been promoting their magnum opus in the US over the past few months, from organising its screenings in various parts of the America to appearing on a variety of American talk shows and attending awards ceremonies.
As per a recent report in Siasat.com, Rajamouli had reportedly “proposed RRR producer DVV Danayya, Ram Charan and Jr NTR share Rs 25 crore each for the Oscar promotions.” However, Danayya reportedly refused Rajamouli’s offer. The report also suggested that since Variance (American company) did all the liaisoning for RRR Oscar promotions, Danayya was “sidelined” during the campaign. But Danayya refuted the rumours.
Meanwhile, during a press meet as a part of the promotion of ‘Bangaruthalli,’ director Tammareddy Bharadwaja made a sensational comment about RRR’s budget for its Oscar campaign. The director alleged that the film was made on a budget of Rs 600 crore. “Now they (RRR team) have spent another Rs 80 crore for its Oscar promotions, therefore we can make eight to ten films out of its promotional budget itself!” He had said.
