The launch comes amid a slew of international beauty brands like Canada-based The Ordinary also entering the domestic market in partnership with Nykaa.
Founded in October 2021, Inde Wild first launched in the United States and Canada, followed by the UK. The company recently raised $3 million led by SoGal Ventures and is valued at $30 million.
“In the first quarter, we did about $500,000 sales. It has since steadied,” Khosla told ET. “Our expectation is that India will be one of our biggest markets.”
India is one of the markets that the brand believes in a lot because there is so much potential in the beauty customer that has evolved very much in the last few years due to the Covid-19 pandemic, she said.
Khosla said the brand has no immediate plan to expand beyond Nykaa.
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“In the future, we’re open to expanding retail partnerships as well as launching our own stores…,” she said.
Inde Wild will have six full-time employees in India.
“Premium efficacy-driven skincare is witnessing tremendous growth in India. At Nykaa, we are constantly scouring the globe for brands that we believe will garner consumer love for their ethos, innovation, and efficacy,” Anchit Nayar, CEO – e-commerce beauty, Nykaa, said in a statement.
