“Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup Program we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale enabling growth for both the ecosystem and Salesforce,” said Arundhati Bhattacharya, CEO and Chairperson, Salesforce India.
According to IDC, the Salesforce Economy in India will create 1.3 million jobs and $66.4 billion in new business revenues by 2026. Salesforce is driving immense growth for its partner ecosystem in India, which will make $6.55 for every $1 Salesforce makes locally by 2026. The Salesforce Startup programme will provide a unified platform to help foster and accelerate an environment for innovation, growth and collaboration for startups across various functions and aspects of the Salesforce ecosystem. This would include potential investments by the investing arm, Salesforce Ventures.
“The program gives us a cohesive way to interact with startups and “At Salesforce, our endeavour is to enable the growing startup ecosystem by providing them with access to the latest Salesforce technologies to help build scale and also access a platform to reach global audiences,” said Sanket Atal, SVP and MD – Sites, Salesforce India.
He added that they would be open to working with startups who were a part of other accelerators as long as they could benefit from any part of the Salesforce ecosystem in any manner. He declined to comment on the exact investment that the company would make into this program or how many startups it was looking at working with.
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