The AI avatar has been designated the ‘chief reports officer’ and will help present insights from the data collected by Wizikey in an easy to understand and visually appealing manner, it added.
“We had fantastic success when we piloted this with a large global IT company, and we believe that this use-case expands to any high volume news industry and company,” Aakriti Bhargava, co-founder, Wizikey said.
Wizikey has access to vast amounts of data, including over 3.3 million monthly news items, 5,00,000 news publications, and a repository of more than 1,00,000 reporters, all updated in real-time, the firm said.
The AI avatar basically churns through data available from above resources, compiles it into relevant reports and presents them through visual compilations. The service is available to premium customers on-demand who will get monthly/quarterly reports from Imara AI in video format.
The media intelligence and PR software market was valued at USD 5.36 Billion in 2018 and is projected to reach USD 11.25 Billion by 2026, growing at a CAGR of 14.60% from 2019 to 2026, Wizikey said in the statement.
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Imara, derived from Swahili, holds profound meaning, representing a “strong reputation” or a “firm reputation”, Bhargava added.
