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Range Rover electric price, future JLR electrified lineup, EV vs PHEV demand

The brand has scaled down its plans of introducing six EVs by 2026.

Back in 2021, Jaguar Land Rover had revealed an ambitious plan to introduce as many as six new EVs by 2026 under the Land Rover brand, and fully electrify the Jaguar brand from 2025 onwards. However, amidst a slowdown in EV demand globally, Jaguar Land Rover has gone back on its words, and is now slowing down the introduction of EVs in favour of introducing more plug-in hybrids in the short term.

Future Land Rover electric line-up

In a recent earnings call, JLR announced that sale of its PHEV models rose 68 percent to 45,224 units in Europe in 2023, while the pace of growth in EVs has slowed down. As per a report by Automotive News Europe, this has now prompted JLR to re-focus on PHEVs.

“What you have seen from other OEMs is that the race to BEV is starting to stutter a little,” said Adrian Mardell, chief executive offer, Jaguar Land Rover “PHEV acceptance has been quite a surprise. We are working hard in the interim time to make more PHEVs available to the marketplace.”

So, Land Rover has now reduced the number of EVs to intends to introduce by 2026 to just first. First will be the all-electric Range Rover that’s still on the track for a reveal later this year, and has already amassed over 16,000 bookings so far. This will be followed by the all-electric version of the Range Rover Sport, both of which will be underpinned by JLR’s Modular Longitudinal Architecture (MLA) platform.

These will be followed by two smaller EVs that will be underpinned by JLR’s EMA platform. Although there are no details of these models yet, it will likely be all-electric successors to the Velar and Evoque. There’s a Defender EV also in the pipeline, but that’s due much later.

Currently, almost all Land Rover models – flagship Range Rover, Range Rover Sport, Velar, Evoque, Discovery Sport and Defender – are offered with plug-in hybrid variants.  

Future Jaguar electric line-up

Jaguar, meanwhile, will continue its focus to be an electric-only brand, and the first model will be all-electric, four-door GT to rival the likes of the Porsche Panamera. This will be followed by a smaller, second EV. All of Jaguar’s existing ICE models – F-Pace and E-Pace – as well as the I-Pace and F-Type will be discontinued after their current generation. Regardless, JLR is still targeting to achieve 60 percent EV sales by 2030, rising to 100 percent by 2036.

Also See:

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