A 3-door 4×2 Jimny is good for product line extension and help Maruti Suzuki bring in volumes.
A few months ago, I wrote about why I think the Jimny and Thar aren’t competitors. In short, much like how a Celerio and i20 are both hatchbacks but aren’t competitors, the Thar and Jimny are both proper 4x4s, but sit in different segments, with vast differences in their size and engine power. There’s also going to be a slight difference in customer type, and it’s here why I really think the Jimny needs a 4×2 drivetrain and the Thar does not.
About two years after the 4×4, Mahindra launched the Thar 4×2 to appeal to customers who didn’t necessarily want the off-road ability but still wanted to enjoy the imagery and lifestyle appeal of the Thar, and of course, to lower the entry price. The plan has merit, because there are many who will never venture off-road and simply use the Thar for city and weekend drives. But this also slightly dilutes the hardcore, tough-as-nails image the Thar built for itself right from the first generation. It’s a good idea to have variations of the Thar, but I think the upcoming 5-door and its variants would provide that.
And as we pointed out in our review too, without the 4×4, it’s not any more suited to the city or highways. In fact, the ride is now bouncier thanks to the lighter weight, the steering – though lighter – is still too heavy for city manoeuvring, and the wide track means it’s not easy squeezing through traffic.
And it’s for precisely these reasons that I really think Maruti should have a 3-door Jimny with a 4×2 driveline in its portfolio. For starters, it expands on the sole 5-door body style, but the compact dimensions are also perfect for the city, the steering is light, and efficiency would improve further still without the weight and friction of the 4×4 system. What’s more, Maruti has always been saying the 3-door Jimny would be too pricey for India, but delete the expensive 4×4 gear and you’ll have a better price too.
But, being seen primarily as a ‘car’ maker, Maruti will be wary of diluting the off-road image of the Jimny, its one and only hardcore SUV.
If it were up to me though, I’d still launch a 4×2, 3-door Jimny. Yes, there would be 4×4 fans that would cry foul, but equally there will be those that won’t, having understood the differentiation. A 3-door 4×2 Jimny is also a good product line extension, bringing in volumes that a single product sitting on its own platform would greatly benefit from, and that’s a gold standard at Maruti Suzuki. And at the end of it, I’d say launch the 3-door 4×2 Jimny quite simply because it nails the brief that Mahindra has attempted with the Thar 4×2.
Also see:
Opinion: Why the Jimny and Thar are not competitors
