The application stimulates the shopping experience of customers for essential goods through the earn back programme offered to the consumers everytime they purchase, a company statement said here.
The application provides complete analytics of the sales details of vendors and their referral purchase details. The application also updates consumers with products and offers from the nearby stores, based on the value of their purchase.
The company in the first year of operations is planning to cover about 50,000 stores, 10,00,000 consumers and triple it in the second year, it said.
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As part of expanding the service, the company in six months is planning to expand the offering to every district, it added.