Gupta was speaking at the launch of Publicis Groupe’s report on ONDC for marketers.
“We are engaging with all businesses – whether packaged consumer goods, retailers, restaurants, traders, MSMEs, or state governments. We are like any other startup hungry for success. Since ONDC is the biggest disruptor for e-commerce globally, companies will need to realign their processes and networks. It’s not an overnight thing but the scale-up is massive,” he said.
The report said more than two million retailers will be enabled with ecommerce, over 250 million buyers will be able to purchase goods and services, and the platform will enable 75% pin code coverage across India, adding that ONDC will unbundle opportunities across industry verticals.
“The consumer packaged goods industry is the most advanced when it comes to awareness of ONDC. We are telling marketers how ONDC is going to disrupt ecommerce and how they can win this game,” said Anupriya Acharya, chief executive of Publicis Groupe, South Asia.
According to the report, banking and financial services, travel, transport, logistics, food services and hospitality are the other industries which are integrating with the facilitator in addition to the consumer packaged goods industry.
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“The ONDC is slightly more complex to adopt than just being an UPI business, and companies need to sort their own processes, technology and partnerships, besides rethinking their commerce strategies and supply chains. We need many players, from consultants and advisors to tech and infrastructure providers. We want them to come into play when this ecosystem starts buzzing,” Gupta added.
Local neighbourhood supplies for categories, including grocery, fashion, home handicrafts, flight tickets, and insurance, among others, will be available on ONDC. Currently, the tech platform does not plan to charge any network fee. In the future, however, a tiered transaction processing fee up to 3% could be levied.
