Shares of FSN E-Commerce Ventures, the company that owns the Nykaa brand, ended at Rs 2,205.80 after debuting at Rs 2,018 in pre-open trade.
The debut price was a 79.4% premium to the offer price of Rs 1,125 and the shares were oversubscribed nearly 82 times last week.
Founded by former investment banker Falguni Nayar in 2012, Nykaa became popular by selling cosmetics and grooming products from domestic as well as international brands before expanding into fashion, pet care and household supplies.
“Nykaa is one of the very few profitable new-age companies and the first women-led unicorn that has also attracted lot of investor interest …,” said Sneha Poddar, assistant vice-president, retail research at Motilal Oswal Financial Services.
“(Its) key strengths lie in its inventory-led business model for the beauty and personal care segment.”
Nykaa’s investors include private-equity firm TPG, Fidelity and Indian celebrities Alia Bhatt and Katrina Kaif.
The startup runs its online operation through mobile applications and websites along with 80 brick-and-mortar stores in India, as of Aug. 31.
At a valuation of nearly $14 billion, Nykaa exceeded Indian food delivery startup Zomato Ltd’s stellar $13.28 billion debut in July.
“Nykaa has a seen a strong listing due to positive market sentiment… However, the startup’s valuations look expensive at these levels despite factoring in strong long-term growth prospects,” said Ajit Mishra, vice-president-research at Religare Broking. In a sharp contrast to investor enthusiasm for Indian startups, Indian fintech firm Paytm saw tepid demand for its shares earlier in the day, crawling towards full subscription in the final hours of its issue period.
The Ant Group-backed company, whose public offering is India’s largest ever, is set to debut on Nov. 18, while SoftBank-backed firms hotel aggregator Oyo and logistics provider Delhivery are lined up for a listing soon.
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