According to Sensor Tower, spending in non-games has grown at more than twice the rate as games on App Store in the US, with a compound annual growth rate of 40% since June 2014.
The total revenue generated by non-game apps was higher for the quarter, reaching nearly $3.4 billion on the US App Store, compared with $3.3 billion spent on mobile games.
“Mobile app adoption has normalised after a quixotic two years, with global downloads of games and non-game apps waning 2.5% year-over-year to reach 35 billion in Q2 2022,” said the report.
The iOS users in US spent more in non-game apps than games for the first time ever last quarter.
More than half of App Store spending in the US now comes from non-game apps.
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This boost in revenue is in part thanks to subscriptions, which non-game apps have increasingly adopted over the years.
In 2Q22, 400 apps generated at least $1 million in consumer spending, up 900% from 50 apps in Q2 2016, said the report.
Subscriptions are the major revenue growth driver, as non-game apps grew at nearly twice the rate since June 2014 compared with less than 20% for games, the report said.
