As CFO, Chopra will be responsible for driving strategic initiatives around financial controllership, business partnership, financial planning and cost optimisation. He will work closely with the founders to identify the right opportunities for organisation growth and strengthening process efficiency while driving fiscal and financial governance.
“We are scaling up everyday and so is our organisation. As a step towards strengthening and diversifying our leadership team, I am delighted to welcome Smeer as we venture towards accelerating our growth at both business and organisational level. We are confident that with his experience and demonstrated leadership, we are primed for greater milestones and profitability in the coming years,” said Amit Khatri, co-founder, Noise.
Chopra comes with a career spanning close to two decades. In his previous stints, he has worked across companies like Lenskart, Bharti Retail, Bharti WalMart, and Coca-Cola.
“Noise’s emergence as a leader in the smart wearable industry has been remarkable, and with the brand being at a critical growth juncture, it is an opportune moment for me to leverage my expertise to contribute to the brand’s efforts towards scaling up,” said Chopra.
Noise recorded revenue of over Rs 800 crore in FY22.
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