NetApp India can now conduct business directly in India

Pune: Cloud-led, data-centric software company NetApp today announced that it will be furthering its focus on India by enabling its Indian entity to conduct business locally and directly with its customer base in India via its partner network. This will help the company bring in a pay as you go model, and help customers save on import costs. It will launch NetApp Keystone, a program that offers a seamless hybrid cloud experience, with lesser up-front investments, allowing customers to opt for a mix of payment, subscription, and usage-based services.

“In today’s environment, cloud sets the benchmark for customer experience. The solutions we are introducing today are an extension of that philosophy – what data fabric has done to simplify and integrate data infrastructure; our new flexible consumption models do at the business level. With this new entity in place, and through NetApp Keystone, we will now be able to pass on greater benefits to our customers than ever before. Our partners will continue to help our journey towards customer success with new programs being rolled out shortly as well,” said Puneet Gupta, Vice President & Managing Director, NetApp India & SAARC.

He said that the company had reported a double-digit percentage growth, year-on-year, in the All-Flash Array (AFA) market segment in India , according to the IDC Worldwide Quarterly Enterprise Storage Systems Tracker. “This performance elevated NetApp’s position from third to first, quarter-on-quarter, in the local AFA segment, with a market share of 30.1 percent by vendor revenue,” he said.

The company has been present in India since 2000 andhas had an R&D centre here since 2003. In 2017, NetApp inaugurated its fully owned 15-acre campus in Bengaluru, built at a cost of Rs 1000 crore. “Our R&D Centre in India is producing world class products to serve the global market and is contributing significantly to NetApp’s innovation engine. With over 500 patents filed, it holds a significant stake in our global innovation output.” said Gupta.

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