“This platform presents a great opportunity for brands and retailers to connect directly with consumers, marketing directly to them and getting incremental demand in return. Our intent-based and data-driven marketing and transactions platform provides unparalleled targeting and Direct-to-Consumer reach at a fraction of the cost of comparable options. We believe that this is the new marketing model of the post-pandemic world,” said Amit Sharma, CEO, ShopX.
The company has piloted the platform in Bengaluru over the last three months. It has helped the company optimise customer acquisition cost to a few cents and find new ways to engage over 60% of active users through gamification and everyday savings. More than 30% of users carry out monetizable engagements monthly.
-
“ETtech is a sharply-focused lens that brings alive India’s tech businesses & dynamic world of startups”
Kunal Bahl, Co-Founder & CEO, Snapdeal
-
“I read ETtech for in-depth stories on technology companies”
Ritesh Agarwal, Founder & CEO, Oyo
-
“I read ETtech to understand trends & the larger India technology space, everyday”
Deepinder Goyal, Co-founder & CEO, Zomato