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Musk Says Advertising Revenue on X ‘Drops Massively’ During War


Elon Musk said advertising revenue on X, the site formerly known as Twitter, “drops massively during war,” according to a post in response to an user’s tweet about her payouts going down. 


His comment comes as X faces growing regulatory scrutiny in the European Union over concerns about potential violent or terrorism-related content on the social media platform.

Musk didn’t refer to any specific conflict in his post. 





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