The Csop is currently live on Tyke for the next ten days where users can invest from as low as Rs 5000 and the initiative is a part of its larger ongoing pre-Series A funding activity, it said in a statement
“Our community has always been an integral part of our growth story. Our brand is built largely through word of mouth, and the community has been at the forefront of spreading our message. So, it made a lot of sense to extend an invite to our evangelists to become a part of our next growth phase,” Tanu Ganguly, Founder of Mishry, said.
Launched in April 2019, the company aims to make shopping for kitchen-related products better, with specific and credible, and immersive content. Mishry plans to use the funds raised through Tyke to extend its review catalog and launch a marketplace model for reviews.
Tyke, an investing platform that enables startups to transact and complete their fundraising digitally helps create an alternate way of raising funds and disrupt the way angel investment networks, venture capital, and individuals invest in the business.
Mishry is India’s first review and recommendations-based platform which has both brands and consumers as its users. The platform currently has over 400,000 monthly users, a social media community of over 35,000, and a creator’s community of more than a thousand mum-influencers in the country.
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Lately, several new age and early-stage startups have been resorting to new and innovative ways to raise funds as an alternative to venture capital funding or bank loans. The company had earlier raised funds from angel investors, including Vir Sanghvi, Rajiv Garodia, and Kiran Shetty. It also has onboarded Jonathan Callcut, Europe’s leading voice in the business of reviews, who is also a strategic advisor and mentor for Mishry.
