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Meta purges 33.7 million pieces of bad content in India in September

Meta has said that it took down over 30.7 million pieces of bad content across 13 policies for Facebook and over 3 million pieces of such content across 12 policies for Instagram in India in September. This comes amid the Union government’s attempt to enforce accountability with
the new IT Rules, 2021.

Between September 1-30, Meta received 587 reports through its Indian grievance mechanism, and the company said it responded to 100 per cent of these reports in compliance with the new IT Rules, 2021, as per an IANS report.

“Of these incoming reports, we provided tools for users to resolve their issues in 534 cases,” the company said, as per the report.

Of the other 53 reports where specialised review was needed, Meta reviewed content as per its policies, and took action on 21 reports in total.

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“The remaining 32 reports were reviewed but may not have been actioned,” said Meta.

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For Instagram, the company received 1,115 reports through the Indian grievance mechanism, and responded to 100% of the reports.

“Of these incoming reports, we provided tools for users to resolve their issues in 987 cases. These include pre-established channels to report content for specific violations, self-remediation flows where they can download their data, avenues to address account hacked issues, etc,” said Meta.

Under the new IT Rules 2021, big digital and social media platforms, with more than 5 million users, have to publish monthly compliance reports.

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“We measure the number of pieces of content (such as posts, photos, videos or comments) we take action on for going against our standards. Taking action could include removing a piece of content from Facebook or Instagram or covering photos or videos that may be disturbing to some audiences with a warning,” said Meta.

IT Minister Rajeev Chandrasekhar said last week that the latest amendment of IT Rules, 2021 will put more due
diligence obligations on social media companies. The Centre has notified new rules under which it will set up appellate panels to redress grievances that users may have against decisions of social media platforms like Twitter and Facebook on hosting contentious content.

The government wants social media platforms to work as partners.

Meta reported a 4% drop in revenue for its third quarter — to $27.7 billion, from $29 billion a year earlier. Net income was $4.4 billion, down 52% from a year earlier. Spending soared by 19%.

This year, Meta’s earnings have been hit hard by its spending on the metaverse and its slowing growth in social networking and digital advertising. In July, the Silicon Valley company posted its first sales decline as a public company. Its stock has plunged more than 60% this year.

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