In 2022, Lamborghini saw a 60:40 sales split between the popular Urus and supercars in India.
Lamborghini said it has delivered 92 units in India in 2022, registering a 30 percent yearly growth. The carmaker also announced its highest-ever global sales in 2022, with 9,233 deliveries and a yearly growth of 10 percent.
- Supercars account for 40 percent of sales in India
- Strong interest for the Huracan Sterrato
- Aventador replacement coming in March 2023
Lamborghini India registers 33 percent growth
Lamborghini India closed 2022 with 92 cars sold and a growth rate of 33 percent. Last year also saw the brand hit the 400-unit milestone in our market. It’s remarkable for a brand whose average car price is over Rs 4 crore to register double-digit growth in India and shows that car buyers are increasingly interested in the high-end luxury segment. However, it’s not just Lamborghini but even brands like Mercedes-Benz that is observing this trend where the growth is predominantly in their top-end segments.
Speaking about the sales performance in our market, Francesco Scardaoni, regional director of Lamborghini Asia Pacific, said, “We have noticed double-digit growth in terms of deliveries and India is one of the top performing markets in the region that recorded the most in terms of order collection on our latest Lamborghini models.”
When it comes to Lamborghini’s global sales, the United States retained the top position with 2,721 cars sold followed by China, Germany, the United Kingdom and Japan. The Asia-Pacific region accounted for the highest growth of 14 percent.
Supercars still constitute big numbers for Lamborghini India
In an interview with Autocar India, Scardaoni said that the sales break-up was 60 and 40 percent between the Urus SUV and the brand’s supercars in our market. Despite the Urus being the most popular model both in India and globally, supercars like the Huracan still account for substantial numbers for Lamborghini. Scardaoni says he’s optimistic about supercars continuing to be popular in India, especially with the improving road infrastructure.
He also mentioned that the newly launched, limited-run Huracan Sterrato is garnering a lot of interest here. “India has a pretty high interest in the Sterrato and that is driven by two factors – the existing road conditions and also because it is a unique product,” he added.
Lamborghini to start its electrification journey in 2023
Lamborghini will progressively electrify its range of cars starting this year, first with hybrids and then pure-EVs towards the end of the decade. The carmaker says it has invested €1.8 billion (approximately Rs 15,973 crore) in its transition towards electrification.
Come March 2023, Lamborghini will reveal the Aventador replacement powered by an electrically assisted, naturally aspirated V12 powertrain. Next year, Lamborghini will introduce the hybrid versions of the Urus and the Huracan. In 2028, Lamborghini is set to launch its first EV which will be a 2+2 GT.
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