JetSynthesys announces new appointments to gaming investment arm

Pune: Digital entertainment and technology company JetSynthesys said on Thursday that it has appointed Sharan Tulsiani and Yash Baid to lead the company’s new global investment venture. The duo will work closely with the core leadership team comprising Jetsynthesys Managing Director, Rajan Navani and former Infosys CEO Kris Gopalakrishnan, among others.

“The gaming ecosystem is currently at its exciting best, and there could not have been a better timing to add two of the sharpest minds in this space to our team. Both, Sharan and Yash come with complimentary skills and industry experience and will work with me to bolster our gaming investment venture,” said Rajan Navani, Vice Chairman and Managing Director, JetSynthesys.

Tulsiani, who has come on board as Head, Gaming Investments at JetSynthesys was previously with Google where he led gaming for Google Play for key growth markets like India, Australia and New Zealand. He also fore fronted Google’s Indie Games Accelerator, mentoring hundreds of early-stage studios worldwide.

“This is the most exciting time for India and Emerging Markets worldwide. …. Improved payment access and cheaper devices have made increasing emerging market ARPU an irreversible trend which is now spawning fantastic opportunities for local studios,” he said.

Baid, who was earlier Principal at 3one4 Capital, will lead Strategies for Gaming Investments venture at JetSynthesys He has expertise in start-up investments and across high growth sectors like fintech, enterprise SaaS, consumer brands and media. “The growth in mobile gaming (consumption and development) in emerging markets along with top-down consolidation will bolster early creation over the coming decades. We have a strong conviction in building a broader capital support model with an ethos of founder-centricity, which has historically not tracked into traditional investment frameworks,” he said.

JetSynthesys has a strong presence in the gaming industry, through its simulated cricket game, as well as partnerships with WWE, Square Enix and actor Salman Khan, among others. In 2020 it acquired gaming studio Nautilus Mobile, the creator of the popular title Real Cricket, adding to its existing portfolio of Sachin Saga Cricket Champions. In the last two years, JetSynthesys has ranked as the #1 simulated skill-based cricket gaming franchise in the world with 120 Mn+ downloads and 1.2 crore+ monthly active users.

The company also has a 50% stake in Nodwin Gaming, India’s largest esports company.

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