Is Snapchat testing a new ad-free subscription? This is what the report suggests

Snapchat Plus ad-free subscription plan

Jonah Manzano, an Australian artist, posted on Threads (via The Verge) featuring the recently unveiled ad-free subscription plan, available at a monthly cost of AUD 15.99. There are speculations that certain Snapchat Plus subscribers might be required to pay a premium for access to the ad-free version.

Reportedly, Snapchat is in the testing phase for its ad-free subscription plan. Nevertheless, a few months ago, Android Police had reported that this feature was already accessible to users in Norway. According to reports, the new subscription plan is designed to eliminate ads from stories and Lens ads, although users may still encounter some sponsored ads.

Currently, the ad-free subscription plan for Snapchat Plus is not accessible in other significant regions like the US or Canada. Despite obtaining a Snapchat Plus subscription, priced at AUD 5.99, it appears that users may still be subject to ads on the platform. It is suggested that they might need to acquire a distinct ad-free subscription plan to eliminate the display of ads. However, there has been no official confirmation on this matter thus far.

Similar to platforms such as YouTube or X, Snapchat is considering the possibility of charging users for an ad-free experience. However, there is no confirmation regarding when Snapchat will globally introduce this feature. As of now, it is speculated that the platform is currently testing the ad-free experience.

Since the introduction of Snapchat Plus, the app’s experience has significantly improved, featuring exciting new additions such as custom app icons, chat wallpapers, custom notification sounds, generative chat wallpapers and profile background, story boosts, sending gifts, and more.

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Updated: 22 Nov 2023, 05:23 PM IST