The company is betting aggressively on Reels in India, especially after Chinese short video app TikTok was banned in 2020 following border hostilities with China.
“You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time,” Instagram said in a blog post.
The platform also said users can import their own audio directly within Reels, which it said would be “a game changer” for creating Reels on the go.
“Use the import audio feature to add commentary or background noise from any video that’s at least five seconds long on your camera roll,” the blog post added.
Earlier this week, Instagram added a new alert feature that allows people to see and share notices of missing children in their area.
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The Amber alert tool has been developed in partnership with organizations like the National Centre for Missing and Exploited Children (NCMEC) in the United States, the International Centre for Missing and Exploited Children, the National Crime Agency in the UK, the Attorney General’s Office in Mexico, and the Australian Federal Police.
