Apple CEO Tim Cook has called out India as one of the key focus markets as the company sees record revenue growth.
“Looking at the business in India, we set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed. That’s despite the headwinds that we talked about,” Cook said during the third quarter earnings call.
He added, “India is a hugely exciting market for us and a major focus. We brought the online store there in 2020. We will soon bring Apple Retail there. We are putting a lot of emphasis on the market. There’s been a lot going from financing options and trade-ins to make products more affordable and give people more options to buy.”
On the opportunity in India post-Covid, Tim said, “We actually did fairly well through Covid in India and I’m even more bullish now, hopefully on the other side of it. That’s the reason why we are investing there by bringing retail there, bringing the online store there and putting out significant amount of energy there. I’m very bullish on India.”