A popular app for meeting new people, Tinder, is bringing back Let’s Talk Consent, its initiative to encourage conversations around consent and safe dating. This year, the campaign launches with We Need To Talk, a short film that explores the nuances of consent in interpersonal relationships amongst young Indian adults. This will be followed by a first-of-its-kind consent and safe dating curriculum, developed by experts and available online and in person in select universities, to give young adults access to appropriate information and a safe space to have a healthy discourse on the subject.
A recent survey by the app reveals that most young adults in India have little or no confidence in navigating consent and find it hard to have conversations on the subject. Amongst those surveyed in Delhi, more than 70% of young adults are hesitant to give consent, ask for it and to withdraw consent when dating someone. When asked about situations when their consent was violated, 68% of young Delhiites chose not to speak to their date or partner about it and turned to a friend and looked for resources online, illustrating the need for continuous dialogue on this subject. In fact, 70% of these young adults believe that consent should be discussed more openly with partners.
Shreyas Korde, 23, New Delhi, says, “If you think asking for consent ruins the mood, let me stop you right there. Unless you ask, how do you know if the other person is even into it? Asking straight questions like “Are you comfortable?” or “Can I…?” guarantees that my match and I are on the same page and at ease with the situation. It makes the whole experience of dating fun and exciting.”
“Our conversations with members and the survey with young adult daters in India gave us an insight into the overwhelming need to create safe spaces for conversations on boundaries and mutual respect, which are not often discussed in our society, ” says Taru Kapoor, GM, Tinder and Match Group, India.
The Let’s Talk Consent initiative aims to give young adults the tools and resources to understand how consent equates freedom in making choices, mutual agreement and normalizes open discussions on tough topics. “Coupled with safety products in the app and initiatives such as these, we are committed to working towards creating a healthy dating ecosystem in the country,” adds Kapoor.
Over the past several years, the app has continued building best-in-class safety features and has provided members complete control over who they interact with, setting the pace and intent of each interaction while reserving the right to withdraw consent at any time. This initiative is part of the app’s wider trust and safety efforts to support proactive member education in the app and off it. Many of the safety features and initiatives have now become the standard for the industry as daters overwhelmingly value choice, control and agency that the app brought to them throughout their dating journey: Video Chat, which was designed by their safety team to facilitate a pre-IRL date that puts comfort first, Photo Verification to ensure members are who they say they are, Block Contacts to avoid any colleagues or exes, an updated reporting process amongst other product features, such as Does This Bother You and Are You Sure to ensure you have all the tools from the time you match to when you go for your first date.
Following last year’s film on Consent, Closure, which was made available across platforms, the latest short film, directed by Sonam Nair and conceptualized in collaboration with The Script Room, addresses some of these above inhibitions and showcases the importance of enabling conversations on consent.
Data Insights from Delhi:
Young Indians want to learn and discuss consent. Young adults in Delhi placed themselves at the helm of these conversations with 1 in 2 recognizing themselves as the biggest channel for normalizing conversations around consent.
Building a community around consent education. 7 in 10 young adults in Delhi believe that consent should be discussed more openly with partners and even taught formally in schools and colleges, and almost 70% have taken steps to personally understand the concept of consent.
Developing safe spaces for topics on consent. More than 6 in 10 young adults in Delhi seek more resources and safe spaces (both physical and online) on consent to be more educated and aware in their personal settings. Amongst a broad group of stakeholders potentially responsible for normalizing conversations on consent, young people identified themselves (49%), parents (48%), and schools and colleges (40%) as the top three influencers responsible for that conversation
Becoming confident in navigating consent – both IRL and URL. Across various aspects of consent education, almost of the young Delhiites are most interested in learning about how to give consent (50%) and how to navigate consent while meeting someone online (50%), followed by understanding non-verbal signs from a date/partner (37%), emphasizing the need for consent education in the city.
Consent takes a backseat to avoid hurt, conflict or awkwardness. A myriad of factors prevent young adults from communicating consent or the lack thereof to their dates or partners. The most frequent reasons include: afraid of hurting the date/partner’s feelings (38%), themselves are awkward having such conversations (33%), anxious about not being liked (31%), and not knowing how to say no (31%).
Recognize red flags but struggle to draw boundaries. Young adults in Delhi also have clear categorisation of widely understood metaphors for warning signs.
- Green Flags: Making it clear to a date how they feel about you, having open discussions about boundaries, and being emotional/vulnerable in front of their date are the top three green flags.
- Red Flags: Top three red flags voted by young adults in Delhi were refusing to converse further when they share something emotional with their date, asking for intimate pictures, and making fun of their interests/beliefs.
Yet putting them into practice proves harder than imagined: 7 in 10 Delhiites say that they would hesitate to say no to a kiss and an almost equal number say they would hesitate to dismiss intimate advances even though it might make them uncomfortable.
Consent extends beyond physical intimacy. Young adults in Delhi believe that consent extends beyond intimacy and includes a larger concern for privacy and emotional boundaries. In fact, 4 in 10 Delhiites identified sharing someone’s photos or conversational screenshots or looking at someone’s phone or laptop without asking first as violations of privacy in the absence of explicit consent.
Research conducted by YouGov – survey of 1,018 Indian young adults (18-30) across Delhi, Bombay, Bengaluru, Pune, Kolkata, Chennai, Hyderabad.
