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How Facebook is morphing into Meta


The Instagram engineer had already packed his bags for a December vacation when his boss pulled him into a virtual meeting to talk about job goals for 2022. Their conversation soon took an unexpected turn. Forget the goals, his boss told him.


To succeed at Meta, the parent company of Facebook and Instagram, his boss said, he should instead apply to a new position in the burgeoning augmented reality and virtual reality teams. That’s where the company needed people, he said.The engineerwas taken aback by essentially having to reapply for a job.

He said he hadn’t decided what to do. Mark Zuckerberg, CEO of the company formerly known as Facebook, has upended his company ever since he announced in October that he was betting on the so-called metaverse. Under this idea, his company — renamed Meta — would introduce people to shared virtual worlds and experiences across different software and hardware platforms. Since then, Meta has pursued a sweeping transformation, current and former employees said. It has created thousands of new jobs in the labs that make hardware and software for the metaverse.

Managers have urged employees who worked on social networking products to apply for those augmented reality and virtual reality roles. The company has poached metaverse engineers from rivals including Microsoft and Apple. But changing the company’s course now is far more challenging.

Meta has more than 68,000 employees. The result has been internal disruption, according to nine current and former Meta employees, who were not authorised to speak publicly. While some workers were excited about Meta’s pivot, others questioned whether the company was hurtling into a new product without fixing issues such as misinformation and extremism on its social platforms.

What the metaverse focus means for the firm’s existing social networking products like Facebook and Instagram remains in flux, two employees said. At Facebook and Instagram, some teams have shrunk over the last four months, they said, adding that they expected their budgets for the second half of 2022 to be smaller than in previous years.

A spokesman for Meta said building for the metaverse was not the company’s only priority. He added that there hadn’t been significant job cuts to existing teams because of the new direction.

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