Honda has gained market share while first runner-up TVS has lost some ground.
The two-wheeler industry has registered strong double-digit gains in April-June 2024 and a fair portion of that credit goes to the scooter market. With 1.66 million units sold, it accounted for 33 percent of total two-wheeler sales of 4.98 million units. Motorcycles (3.19 million units and 17 percent YoY growth) and mopeds (1,22,715 units, up 16 percent) accounted for 64 percent and 2.46 percent of the overall two-wheeler market respectively.
As a result of the revival in the scooter market, growth has been democratised for the top six OEMs albeit the market leader, Honda Motorcycle & Scooter India (HMSI) nearly hit the 8 lakh unit wholesales mark with 7,94,835 units, a 35 percent YoY increase and dispatching 2,05,435 additional scooters compared to Q1 FY2024. This stellar performance sees HMSI’s share rise to 48 percent from 45 percent a year ago. Clearly, consumer demand for the Activa models – both the 110cc and 125cc variants – remains as strong as ever. However, as good as this Q1 number is, it is still much below the 1.11 million scooters HMSI had sold in Q1 FY2019 when the scooter industry had clocked 1.81 million scooters.Â
Also See:
Honda Activa drops 6G suffix
TVS Motor Company, the longstanding No. 2 player in the scooter sector, dispatched 3,86,633 units in April-June 2024, up 21 percent YoY and an additional 66,564 units compared to Q1 FY2024. The dispatches comprised 3,37,469 units of the popular Jupiter and NTorq scooters (up 22 percent) and 49,164 units of the iQube electric scooter (up 27 percent). However, TVS’ market share is marginally down to 23 percent from 24.65 percent a year ago.
Suzuki Motorcycle India, with 2,46,264 units, posted strong 30 percent growth and a slight increase in market share to 14.79 percent. The company, which sells three 125cc scooters based on the same platform – Access, Avenis and Burgman – would have seen strong demand for the evergreen Access 125 which remains a popular buy.
Also See:
Suzuki Access 125, Burgman Street get new colours
At No. 4 is Hero MotoCorp, with 85,389 units in April-June 2024 and just 1 percent growth. The sales comprise 74,830 ICE scooters (Pleasure+, Maestro Edge and Destini 125) and 10,559 Vida V1 electric scooters. In fact, thanks to the 203 percent YoY increase in Vida sales (Q1 FY2024: 3,480), Hero MotoCorp has been saved the blushes because demand for its IC scooters (74,830 units) was down 7.63 percent (Q1 FY2024: 81,012 units).
India Yamaha Motor, which retails three scooters – the 125cc Ray and Fascino, and 155cc Aerox – sold a total of 75,607 units, up 32 percent YoY. While combined Ray and Fascino sales at 70,441 units rose 22 percent, Yamaha also sold 5,166 units of the Aerox.Â
Bajaj Auto, which was ranked seventh a year ago, moves up one place to sixth. The company, whose sole scooter is the electric Chetak, has had a strong opening quarter in FY2025 with 40,854 Chetaks sold, up 96 percent YoY (April-June 2023: 20,834 units). June 2024 sales at 16,691 units are the Chetak’s highest monthly sales yet since its launch in January 2020. In the process, this zero-emission Bajaj has surpassed the cumulative 2 lakh sales milestone, with the last 1 lakh units being sold in just eight months.
How will demand shape up for the scooter and the overall two-wheeler industry in the months to come? The Union Budget 2024 proposals have a sharp focus on driving up income in rural India should help rev up demand. Tweaks in personal income tax, which will result in enhanced remuneration for salaried employees, could also prove to be growth enhancers.
Also See:
Honda closes gap to Hero in June 2024 bike, scooter sales