“We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit — quick commerce, the company
said in a blogpost Monday. “Today, we are surging ahead as a new company, and we have a new mission statement — “instant commerce indistinguishable from magic”. And we will no longer be doing this as Grofers — we will be doing it as Blinkit.”
The rebranding comes months after the Albinder Dhindsa-led company
launched an initiative to deliver groceries in 10 minutes or less. The company now claims to be processing a million such orders every week across 12 cities.
🚨🚨🚨Grofers is now Blinkit. Read more here: https://t.co/eVk4A1Hl02
— Albinder Dhindsa (@albinder) 1639370587000
Grofers is now Blinkit. Delivering your everyday essentials in a blink of an eye. @letsblinkit… https://t.co/uJ4scwYSnn
— Deepinder Goyal (@deepigoyal) 1639370227000
Deepinder Goyal, co-founder and chief executive of Ltd., welcomed the move with a tweet. The restaurant discovery and food delivery firm
is said to be in talks to invest $500 million in Grofers, after having
co-led a $120-million funding round in June that made the Gurugram-based company a unicorn.
Grofers competes with the likes of Google-backed Dunzo, Swiggy’s Instamart, and Mumbai-based Zepto in India’s burgeoning quick commerce market.
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