The move comes as artificial intelligence (AI) applications such as ChatGPT are rapidly gaining in popularity, highlighting a technology that could upend the way businesses and society operate.
The tech giant will nudge its service further away from “10 blue links,” which is a traditional format of presenting search results and plans to incorporate more human voices as part of the shift, the report said.
At its annual I/O developer conference in the coming week, Google is expected to debut new features that allow users to carry out conversations with an AI program, a project code-named “Magi,” WSJ added, citing people familiar with the matter.
Generative AI has become a buzzword this year, with applications capturing the public’s fancy and sparking a rush among companies to launch similar products they believe will change the nature of work.
Google, part of Alphabet Inc., did not immediately respond to Reuters’ request for comment.
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(Reporting by Shivani Tanna in Bengaluru; Editing by Kim Coghill)
