Google debuts subscription service Play Pass in India

New Delhi: Internet giant Google which has been at loggerheads with the Indian startup and developer community over the past many months has announced the launch of Google Play Pass in India, which is a subscription service that is currently available in 90 countries, which provides access to many apps and games without ads, in-app purchases, and upfront payments.

Play Pass will offer a collection of 1,000+ titles across 41 categories from developers across 59 countries including many from India. Users can get started with a one-month trial and subscribe for Rs. 99 per month or Rs 889 for the year.

With the potential to access users across 90 countries, Play Pass will offer Indian developers of all types of apps and games, a new avenue to expand their global user base and unlock new revenue streams, the company said.

Aditya Swamy, Director, Play Partnerships, Google India, said, “We want to deliver products and programs that the Play community – both users and developers – find value in, and we are always looking for new ways to do this. With the launch of Play Pass in India, we are excited to offer a robust collection of unlocked titles to our users and looking forward to partnering with more local developers to build amazing experiences users love.”

The Play Pass collection includes a range of exciting titles, from games that help unwind – be it sports, puzzles, or action games – to apps that power productivity. Users will find well-known games like Jungle Adventures, World Cricket Battle 2, and Monument Valley, helpful apps like Utter, Unit Converter and AudioLab, as well as hidden gems such as Photo Studio Pro, Kingdom Rush Frontiers TD, and many more, the company said in a statement.

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