Roposo will add creator-driven live content on lock screens, he said.
“This will provide creators multiple, differentiated opportunities for monetisation, wide scale reach, and unique engagement,” he added.
The company also plans to offer more gaming and live game streaming, by its gaming platform Nostra.
This year, Nostra’s user base is expected to double in Indonesia, Shah said.
Additionally, Nostra aims to expand its games library from 400 games to 1,000 this year through partnerships with gaming studios and developers worldwide.
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“This creates a huge opportunity for Indonesia’s talent pool of game developers, to build and scale games through presence on lock screen – not just in Indonesia, but across Nostra’s other markets as well,” he said. The company has more than doubled its employee base in Indonesia over the past two years, and intends to continue investing in local talent and infrastructure.
Meanwhile, Glance crossed 30 million monthly active users (MAU) in Indonesia and over the next one year, the MAU is expected to cross 50 million in the next four to six quarters in Indonesia.
Glance lock screen offers personalised and trending content from local and global publishers across categories like sports, entertainment, travel and lifestyle, gaming from game studios and streamers, and live content from professional creators.
More than 225 million consumers globally use Glance on their Android smartphones across markets. In Indonesia, Glance has been present for around two years.
“Over the past six months, our top three categories in Indonesia – entertainment, games, and technology content – have garnered 626 million, 591 million, and 411 million video views, respectively. Whether it’s news, entertainment, live gaming, or health and fitness content, consumers are finding engaging, personally relevant experiences on Glance,” Shah told ET.
Dalip Shahri, Director, Market Development Glance Indonesia, said, “With the expansion of Nostra, as well as the intended launch of Roposo, we plan to have two to three partnerships with media publishers to help them harness the Glance lock screen for deeper engagement with their audiences.”
As per the Glance smart lockscreen report 2023, it has a near equal ratio of active male and female consumers and balanced engagement across age groups (40% aged 35 and above, 36% between 24 and 34 years).
