CASA will use the investment to further build on their capabilities to provide better algorithms support and expand marketing of its AI-driven omni-channel brand customer engagement products, according to a release.
The strategic investment will combine CASA’s omni-channel AI-driven customer retention and delight platform with Ginesys’s end-to-end retail ERP, OMS (Order Management System) and POS (Point of Sale) solutions to optimise attracting, retaining and rewarding consumers for 1200+ brands and retailers on Ginesys One.
This will be the fourth investment by Ginesys, after Browntape, Zwing and EaseMyGST towards strengthening their offerings across retail technology SaaS products. The investment will help Ginesys towards completing their retail technology suite, known as Ginesys One, with ERP, e-commerce order management, POS, customer relationship management and predictive analytics, business intelligence and GST returns.
Commenting on the partnership, Prashant Lohia, CEO and Founder, Ginesys said, “The year 2021 has accelerated the digital adoption for the sector with digital and in-store technologies used by retailers for smooth business continuity, better business outcomes and customer reach increase. Now it is important to understand that both, brick & mortar, and e-commerce retail have to work hand in hand in delivering value to consumers. A key aspect of omnichannel is keeping the customer happy both online and offline. Ginesys and CASA Retail AI partnership is about building the best multichannel customer retention and delight platform in India.”
“CASA’s goal is to ensure the right set of consumers reach brand webstores and offline stores, helping these consumers find the products they need quickly. Our products work across verticals to ensure a high level of customer conversion rates,” says Sathiyanarayanan Vijayaraghavan, founder and CEO of CASA Retail AI.
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